Primvs
The support that great leaders have always had, now on your iPhone.
The leaders who built great companies were never alone. Someone close to them held the whole picture: the meeting that couldn't slip, the report due Friday, the flight to catch. That same person remembered what mattered at home too, like a birthday, an anniversary, or the flowers that needed to arrive on time.
They handled the business and the personal, so the leader was free to think and to lead.
Then technology made us our own staff. We do our own typing, build our own presentations, and run our own calendars. We gained speed, and we lost the person who used to remember everything.
PRIMVS brings that person back. It holds your schedule and the people who matter to you, at work and at home, and keeps the details so you don't have to. Talk to it or type, and it keeps up with you.
It does this privately, on your iPhone. Security, data health, and data protection were built into PRIMVS from the start, not added on later.
What it does
Snap between sections with a thumb. Your calendar, your portfolio, your commute, your briefings, your reminders, and tomorrow's agenda each get one clean screen.
Say what you need and PRIMVS takes care of it, then answers out loud. Your speech is turned into text on your device, so your audio never leaves it. ElevenLabs is optional for premium voices, and when it's on, every request runs in Zero Retention Mode.
Tell PRIMVS to call your wife and it asks you to confirm before dialing. Same for messages, emails, calendar events, and reminders. PRIMVS never moves on a communication action without your tap.
Save your family and friends with home and work addresses, birthdays, interests, and preferences. Ask "how long to my mom's at 5pm?" or "what should I get my wife for her birthday?". Addresses, phone numbers, emails, and detailed preferences stay on the device.
Your share counts, account names, and dollar totals never leave the device. PRIMVS does the math on your iPhone, so sensitive figures stay private and are only shown when you ask.
Your phone, your information
Today, everyone uses a phone. It's a focal point for communication, knowledge, and experiences. What you store within PRIMVS, we protect. It stays on your device, encrypted, with a layer of protection on top of the iPhone's own. And PRIMVS does more than protect it: it adds the context and meaning that make your information useful, for you alone.
You hold the keys
PRIMVS connects to Anthropic's Claude and, if you want premium voices, to ElevenLabs, using keys you supply. They live in your iPhone's secure Keychain and are used only to reach the services you turn on.
You're in control
- Your speech becomes text right on your phone.
- When you ask, your request goes to the AI you chose, and only then.
- PRIMVS acts only when you say so.
More in our Security and Privacy overviews.
Available on iPhone
PRIMVS requires iOS 17 or later. Email us to be notified when the App Store listing goes live.